Their branding is on the front of the shirt alongside the new official club badge which has similar to the old County Borough of Burnley Coat of Arms although the Latin 'Pretiumque Et Causa Laboris' has been replaced by 'Burnley Football Club'.
The shirt, which is again a V neck, will be worn during the 2010/11 season accompanied by white shorts and again claret and blue hooped socks.
The adult shirt will carry the club's new sponsors FUN88 although the children's shirts, because of the restrictions regarding gambling companies, will support the Leukaemia and Lymphoma Research charity of which Burnley supporter Alastair Campbell is fundraising chairman.